{"id":1584,"date":"2017-04-30T20:31:00","date_gmt":"2017-04-30T19:31:00","guid":{"rendered":"http:\/\/bornoe.org\/blog\/?p=1584"},"modified":"2020-06-26T01:29:35","modified_gmt":"2020-06-25T23:29:35","slug":"a-few-words-about-selling-ux","status":"publish","type":"post","link":"https:\/\/bornoe.org\/blog\/2017\/04\/a-few-words-about-selling-ux\/","title":{"rendered":"A few words about selling UX"},"content":{"rendered":"\n<p>A while ago I attended a seminar for practitioners about the differences and similarities between usability and UX and not least the problems of understanding, separating, and combining the two into something specific. During this seminar, a problem discussed among the practitioners was how to sell UX.<\/p>\n\n\n\n<p>There are a number of challenges when presenting and selling UX to clients. UX is a \u201cfuzzy\u201d term not easily explicable when it comes to what is delivered, what UX looks or feels like, and how the value of UX is made quantifiable. For example, a chief product officer of a small software development organization told me once: <em>\u201c\u2026how does one get usability included into business cases so that they are credible higher up in the system?\u201d<\/em><\/p>\n\n\n\n<p>On top, several different UX definitions exist, and UX is easily confused with or used as a synonym for &#8216;usability&#8217; or &#8220;user interface.&#8221;<\/p>\n\n\n\n<p>The following advice was mentioned at the seminar when talking to clients:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Use facts about UX.<\/li><li>Include UX people during sales meetings.<\/li><li>Include UX explicit into business cases.<\/li><li>Outline the intended UX design process.<\/li><li>Show examples of how UX methods can form a product.<\/li><li>Provide examples of how existing knowledge about UX design can be used in new projects.<\/li><li>Compare with UX strategies taken by competitors.<\/li><li>Show something \u201cbeautiful\u201d early in the process.<\/li><li>Get allies in the organization.<\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A while ago I attended a seminar for practitioners about the differences and similarities between usability and UX and not least the problems of understanding, separating, and combining the two into something specific. During this seminar, a problem discussed among the practitioners was how to sell UX. There are a number of challenges when presenting [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,7],"tags":[],"class_list":["post-1584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phd-fellow-life","category-ux-design"],"_links":{"self":[{"href":"https:\/\/bornoe.org\/blog\/wp-json\/wp\/v2\/posts\/1584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bornoe.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bornoe.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bornoe.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bornoe.org\/blog\/wp-json\/wp\/v2\/comments?post=1584"}],"version-history":[{"count":1,"href":"https:\/\/bornoe.org\/blog\/wp-json\/wp\/v2\/posts\/1584\/revisions"}],"predecessor-version":[{"id":2059,"href":"https:\/\/bornoe.org\/blog\/wp-json\/wp\/v2\/posts\/1584\/revisions\/2059"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bornoe.org\/blog\/wp-json\/wp\/v2\/media\/2058"}],"wp:attachment":[{"href":"https:\/\/bornoe.org\/blog\/wp-json\/wp\/v2\/media?parent=1584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bornoe.org\/blog\/wp-json\/wp\/v2\/categories?post=1584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bornoe.org\/blog\/wp-json\/wp\/v2\/tags?post=1584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}